With over 45,000 mega-corporations listed on the stock markets around the planet, there is no doubt that we are living in a world that is surrounded by millions of brands. In such a highly competitive and cut-throat environment surrounded by consistent rivalry, businesses nowadays, are seeking newer ways to brand themselves to increase their retention of customers. In this post let us see some of the most prominent ways through which a company can brand itself without any reluctance. So let’s take a brief look at each one of them:

The Digital & Electronic Medium

It goes without saying that with recent progress in technology and innovation, many companies seek to brand themselves using the power of the internet and the World Wide Web. With nearly a billion websites working online and 3.2 billion internet users, there is a huge catch for every business out there to capture the international market and make waves for themselves. Popular channels and tools for online digital marketing include:

  • Proprietor website for eCommerce
  • Social media presence (Facebook, Google+, Instagram, LinkedIn, YouTube, etc.)
  • Listing Websites for Businesses
  • Online Review Websites
  • Smartphone Applications (iOS and Android devices)
  • Corporate Videos
  • Logo Design & Development
  • TV commercials and advertisements
  • SEO (organic and paid both)
  • Affiliated Marketing
  • Content Marketing (press releases, newsletters, blogs, articles, guest posts, product descriptions, etc.)
  • Email marketing

Tangible Items & Branded Products

Many businesses are now days promoting their businesses through other channels as well which includes branding on business owned products and items. Custom office stationery is just the crux of it. This also includes:

  • Business owned vehicle branding with vinyl and other means
  • Shop display counters such as SKUs, kiosks, standees, etc.
  • Tradeshow giveaways such as customized apparel, bags, and accessories
  • Customized staff and worker uniforms
  • Office decor and other relocatable items
  • Signs, boards, and public message billboards
  • Leaflets, brochures, pamphlets, and other print media items

Word of Mouth Marketing

Over the years one cannot simply deny the effectiveness and the true worth of good word of mouth marketing. Like hot gossip that travels fast, word of mouth promulgates your business repo in a quick succession of time, reaching out to places where even technology could fail. Your word of mouth marketing depends upon the people you work with and also those who you work through with. This means both your internal and external clients are important. Your internal clients are your workforce, laborers, staff members, front line workers, and managers. Your external clients are your customers, business partners, and those with whom you have affiliated your business. Thus a holistic branding approach can help you cater to all of them to make sure that the word about your company always stays positive. Since just like good word of mouth is powerful in augmenting your image in the eyes of the public, similarly bad word of mouth can be quite damaging to your reputation and can take years to recover from.

Community Involvement & CSR

The Corporate Social Responsibility is a way to inform your targeted audience that whatever you take from the community, you are willing to give back as well. It is to make sure that you are working towards the environment and that your business doesn’t harm the surrounding while performing its operations. In an educated and fully aware community following bad business practices can really hurt your image, plus in severe conditions, legal action may also be taken up against you that can completely bring your business to a standstill and to an absolute halt. In order to avoid such insinuations from occurring in the first place, as a business you must always focus on the community and their living standards to make sure that your contribution is always viewed in a positive light. Considerable planning and brainstorming are required for managing CSR adequately, hence creating a separate department for it would sound too absurd, but in fact, can help you deal with similar matters in the future as well.

We hope this post was able to offer you a better understanding of how you should go about branding your company’s image and its values using some of the most prominent means to generate positivity about your business. For more questions and queries regarding the topic please leave us a comment in the section below.